Our Story
Founded in 2025, Alpine Paws grew from a lifelong passion for dogs and the great outdoors. After years spent working in rescue centres, running a dog walking business, and studying canine behaviour, Alpine Paws was created to celebrate the bond we share with our dogs - a bond strengthened through adventure, time in nature, and the simple joy of exploring together.
At Alpine Paws, we believe life with dogs is best lived outdoors. We design timeless, thoughtful products that inspire adventures and support the unique bond between dogs and their humans - whether it’s muddy walks, quiet escapes in nature, or weekend camping trips. Every item we create is rooted in real-life experience and designed to fit seamlessly into your life, helping dogs of all sizes, ages, and breeds explore confidently and comfortably.
We’re building a community of dog lovers who share our passion for nature, adventure, and mindful living. Alpine Paws isn’t just about products - it’s about encouraging moments of connection, shared experiences, and memories that last a lifetime.
Looking ahead to 2026, we have exciting plans to expand our range with new designs, collaborations, and innovations that continue to support dogs and their owners in every adventure. We can’t wait to share what’s coming next and grow this journey with you and your dog.
Why the name "Alpine Paws"?
The name Alpine Paws is a tribute to the inspiration behind our brand—Sansa, our Bernese Mountain Dog. Originally bred in the Swiss Alps to work alongside farmers, Bernese are known for their strength, calm nature, and love of the outdoors.
At home, like many Bernese owners, we often refer to Sansa our “little bear”. While our brand leans into neutral tones and practical, everyday design, you may spot subtle nods to this bear-like charm throughout the brand.
“Alpine” reflects not only her heritage but also our shared love of nature and the outdoors. “Paws” brings it back to what truly matters, our dogs, their comfort, and their wellbeing.
Alpine Paws is about designing with purpose, inspired by the dogs who join us on life’s everyday adventures.