Life with dogs is best lived outdoors

At Alpine Paws, we believe dogs do far more than keep us company.

They shape our routines, encourage us to get outside, introduce us to new places and often change the way we experience the world around us.
That's why we create thoughtfully designed outdoor gear for dogs and their humans - products inspired by nature and built for real life.

Alpine Paws is about more than products. It's about celebrating the relationship we share with our dogs and helping people get more out of life together.

Our Story

Alpine Paws was founded in 2025, shaped by years spent working with dogs through rescue centres, pet care and studying canine behaviour.

Dogs have always been a huge part of our lives, but it was our Bernese Mountain Dog, Sansa, who inspired the brand.Through her, we've experienced first-hand how much dogs influence the way we live. They encourage us to get outdoors, discover new places, meet new people and see the world differently. They challenge us to keep learning, adapt when things don't go to plan and appreciate the simple moments along the way.

What started as a love of dogs and the outdoors, became a brand dedicated to supporting the lives we share with them.

  • Dogs help us reconnect with nature

  • Community matters

  • Adventure looks different for every dog

  • We're always learning

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More than a dog gear brand

Today, Alpine Paws creates outdoor gear for dogs and their humans.
Tomorrow, we hope to bring that mission into the real world through community events, educational resources, inclusive walks and partnerships with genuinely dog-friendly businesses.
Our goal is simple: help more dogs and their humans get more out of life together.

Supporting the people who keep the mountains safe

At Alpine Paws, adventure isn't just our inspiration - it's our responsibility.

That's why 10% of every order containing The Alpine Paws Patch goes directly to Mountain Rescue England and Wales. Their teams of volunteers are on call every single day, rescuing walkers, climbers, and their dogs from the hills - entirely for free, entirely unpaid. Donations help them reunite missing people with families and ensure injured casualties get the best treatment possible. Their work includes the search dog teams that locate missing people in even the most remote and challenging terrain. You can read more about their work here

Every patch you buy helps keep them on the mountain. πŸ”οΈ