Life with dogs is best lived outdoors

At Alpine Paws, we design timeless, practical products for dogs and their humans who love spending time outside.

From muddy walks and quiet escapes in nature to weekend camping trips, our products are designed to support the everyday adventures you share with your dog - comfortably, confidently, and without fuss.

Designed from real-life experience

Alpine Paws was founded in 2025, shaped by years spent working in rescue centres, running a dog walking business, and studying canine behaviour.

Everything we create is rooted in real-life use - designed to fit seamlessly into daily routines while standing up to the realities of outdoor life.

Why “Alpine Paws”?

Alpine Paws is inspired by Sansa, our Bernese Mountain Dog. Originally bred in the Swiss Alps, Bernese are known for their strength, calm nature, and love of the outdoors.

At home, she’s often called our “little bear” - a detail you’ll see subtly reflected throughout the brand.

“Alpine” speaks to her heritage and our love of nature, while “Paws” brings it back to what matters most: our dogs, their comfort, and their wellbeing.

Looking ahead

As Alpine Paws grows, we’re focused on expanding our range with thoughtful new designs and collaborations that continue to support dogs and their owners in every adventure.

We’re proud to be building this journey alongside a community that values time outdoors, connection, and mindful living.

Supporting the people who keep the mountains safe

At Alpine Paws, adventure isn't just our inspiration - it's our responsibility.

That's why 10% of every order containing The Alpine Paws Patch goes directly to Mountain Rescue England and Wales. Their teams of volunteers are on call every single day, rescuing walkers, climbers, and their dogs from the hills - entirely for free, entirely unpaid. Donations help them reunite missing people with families and ensure injured casualties get the best treatment possible. Their work includes the search dog teams that locate missing people in even the most remote and challenging terrain. You can read more about their work here

Every patch you buy helps keep them on the mountain. 🏔️